Working in branded content, it can occasionally be difficult to gain the trust of editorial. They often think you’re at cross-purposes and hesitate to give over their hard-earned reputation, lest it be sold out from under them. So believe me when I say that this is one of the things I’m most proud of. As part of a project with Xbox Game Pass, PC Gamer needed to produce a series of sponsored editorial pieces showcasing recent Game Pass hits and I was given the reins because, as my manager told me, “edit trusts you.” I worked hand-in-hand with former EIC (current strategic director) Evan Lahti on the packages and I actually got to say things that were mildly critical. In a purely branded extension, we also created a quiz to help our readers find their next Game Pass selection. A personal favorite was my section on 1000xResist. Hair to hair, team.