We were tasked with pitching a campaign that would draw attention to Alienware’s partnership with computer hardware retailer, Newegg. I immediately piped up: “Computer shaped like an egg...” And now here we are. In addition to writing the script for this piece, I appeared on-camera as the Egg-dad. We also got YouTuber Trisha Hershberger to give us her opinions on our custom-built juevo. Our team won an internal award for Best Video Execution and I’m still overjoyed at how we were able to bring something so deeply silly to life.
Directed by Dave Morrissey Jr.